Fitzdares Sister Sites: Who Runs the Bookmaker and Where to Go Next

Here is the short version: Fitzdares has no sister sites. It is the only brand run by Fitzdares Limited (UK Gambling Commission account 400), so there are no other casinos or bookmakers sharing its licence. If you want sites like Fitzdares instead, the closest UKGC licensed alternatives are racing led independents such as QuinnBet, Tote, talkSPORT BET, BetGoodwin and Star Sports. They are run by different operators, but they share the things people actually come to Fitzdares for: strong horse racing pricing and a proper UK licence. The one thing none of them really copy is the Mayfair members club and the old fashioned bet by phone or text service that Fitzdares built its name on.

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Fitzdares Sister Sites and the Closest Alternatives

A quick note on what counts. A sister site normally means another brand run by the same company or on the same licence. By that common UK definition Fitzdares has none, because Fitzdares Limited only operates the one brand. Watch out for a name clash too: FitzBet (fitzbet.com) is a separate 2026 launch from a different company, SBKI Limited, and is not connected to Fitzdares at all. So the brands below are honest alternatives, sites like Fitzdares, rather than genuine same operator sisters. We have only listed UKGC licensed options that are covered by GamStop.

How Sister Sites Work, and Why There Are None Here

Most big bookmakers come in clusters. Flutter sits behind Paddy Power, Betfair, Sky Bet and Tombola. Entain runs Ladbrokes and Coral. Evoke, the old 888, owns William Hill. When brands share an owner or a licence they usually share the same terms, the same KYC checks and, for any UK licensed brand, the same GamStop self exclusion. You can check it yourself: scroll to a site footer, read who holds the licence, then look that company up on the Gambling Commission public register. Two brands with the same licence holder are true sisters.

Do that for Fitzdares and the trail stops at one entry. Fitzdares Limited, account number 400, registered at 182 to 184 Campden Hill Road in London, holds a single trading name and a single domain, fitzdares.com. No white label skins, no second casino, no bingo arm. That is unusual, and it is deliberate. This is a boutique operator that has spent nearly twenty years selling exclusivity, so spinning up a rack of near identical sister sites would rather miss the point.

Best Alternatives at a Glance

• Best overall alternative: QuinnBet, for the racing focus and a fair bet and get offer.
• Best for horse racing value: Tote, where pool betting can pay well over the starting price.
• Best for everyday sport: talkSPORT BET, if you want big football coverage with a familiar name behind it.
• Best small independent: BetGoodwin, a proper family run book that takes a proper bet.
• Best for the Mayfair feel: Star Sports, the closest thing to Fitzdares in tone, with a real West End presence.
• Best simple option: Tote again if you only ever bet the horses and want no clutter.

Alternatives Compared

Site	Status	UKGC licence	Best for	Welcome offer (always check)	Compared to Fitzdares
QuinnBet	Alternative, different operator	Yes (Belbridge Consultancy)	Racing led punters	Bet and get free bets, light terms	Similar racing heart, no members club
Tote	Alternative, different operator	Yes (UK Tote Group)	Pool betting on the horses	Bet and get, plus pool dividends	Better racing value, plainer feel
talkSPORT BET	Alternative, different operator	Yes (run on the Spreadex licence)	Football and big events	Bet and get free bets	Broader sport, less premium polish
BetGoodwin	Alternative, different operator	Yes (Goodwins Ltd)	Independent, takes a real bet	New customer free bet	Same independent spirit, smaller scale
Star Sports	Alternative, different operator	Yes (Star Racing Ltd)	High rollers and racing	Bet and get, account by account	Closest in tone, also West End

QuinnBet

QuinnBet is run by Belbridge Consultancy Limited on a UK Gambling Commission licence, and like Fitzdares it leans hard into horse racing. The headline is a bet and get: place a qualifying bet, and if it loses you get money back as a free bet, which suits cautious punters more than a big match deposit ever would. There is a casino bolted on with the usual slots and a handful of live tables, plus daily racing offers and best odds guaranteed on UK and Irish racing. Payments run through debit cards and the common e wallets, and it is GamStop covered. Versus Fitzdares: the racing instinct is the same, but you lose the Mayfair club, the bet by phone service and a bit of the polish.

Tote

Run by the UK Tote Group, this is the one alternative that does something Fitzdares does not. Tote pricing is pool based, so the dividend on Placepot, Scoop6 and the rest can come in well above the starting price when a result lands right. There is fixed odds betting and a small casino too, but racing is the whole point, and the app is well made good for it. Deposits and withdrawals cover cards and the main e wallets, with regular price boosts on the bigger meetings. It is UKGC licensed and on GamStop. Versus Fitzdares: better raw racing value, far less of the members club theatre.

talkSPORT BET

If your betting is more football than fences, talkSPORT BET is the obvious switch. It runs on Spreadex Limited’s UK licence and trades on the radio brand, so the coverage of Premier League, EFL and the big midweek European nights is wide, with bet builders and acca tools built in. A new customer bet and get gets you going, the casino section is decent rather than huge, and banking is the standard card and e wallet mix. It is UKGC licensed with GamStop in place. Versus Fitzdares: much broader everyday sport, but none of the premium, made to measure service.

BetGoodwin

BetGoodwin is a family run independent, the kind of book that will still lay you a real bet rather than trim your stake the moment you win, which is exactly why Fitzdares fans tend to like it. The operator is Goodwins Limited on a UKGC licence, the welcome is a straightforward new customer free bet, and the focus is squarely on sport and racing rather than a giant slots lobby. Cards and e wallets are supported, and it is GamStop covered like every UK licensed brand here. Versus Fitzdares: the same independent, pro punter spirit, just at a smaller scale and without the Mayfair address.

Star Sports

Of everything here, Star Sports is the one that feels most like Fitzdares. It is the largest UK independent, run by Star Racing Limited under a UKGC licence, with a Mayfair flagship and a reputation for taking serious bets from serious punters. Pricing is racing first, the service is personal, and you can deal with real traders rather than a faceless app. Offers tend to be account by account rather than one blanket bonus, banking is the usual card and bank transfer set, and it is on GamStop. Versus Fitzdares: the closest match in tone and West End presence, though without the casino depth or the private members club.

The Complete Network

There is no network to list. Under the owned brands heading there is Fitzdares and only Fitzdares. There are no white label casinos sitting on its licence, and no separate regional skins. The single official regional point worth making is that Fitzdares serves Ireland and, since 2023, Ontario in Canada, but those are the same Fitzdares brand under local rules, not extra sister sites. Old affiliate pages that list Unibet, Betfair, Ladbrokes or William Hill as Fitzdares sisters are simply wrong, those belong to Kindred, Flutter, Entain and Evoke. As always, the Gambling Commission register at account 400 is the source of truth, and any list like this is a snapshot in time.

What’s the Same and What’s Different

Feature	Fitzdares	The alternatives above
Operator	Fitzdares Limited only	Each a different licensed company
UKGC licence	Account 400, licence 000400-R-103839-029	All UKGC licensed, separate holders
Signature offer and wagering	Light, with no wagering on the free spin winnings; any wagering meets the UK 10x cap	Mostly bet and get free bets, equally low pressure
Loyalty	Members club and personal service	Mostly standard promos, Star Sports the exception
Game library	Racing first sportsbook plus a sizeable casino	Sport led, casinos smaller
Bingo	No	No
GamStop	Yes	Yes
Design and feel	Premium, understated, club like	Plainer, with Star Sports the closest

Are These Official Sister Sites?

No, and it is worth being clear about the three groups people muddle together. First, the official Fitzdares brand family, which is just Fitzdares in the UK, Ireland and Ontario. Second, the same operator network, brands sharing the Fitzdares Limited licence, of which there are none. Third, unrelated alternatives, which is what QuinnBet, Tote, talkSPORT BET, BetGoodwin and Star Sports are. We have grouped them as alternatives on purpose. Calling them sisters would be inaccurate, and on a UK gambling page accuracy matters more than a tidy headline.

The Full Review

Right, Fitzdares. We’ve spent proper time inside this one, and it is not your standard online bookie. It grew out of the old members club world, the tweed and Racing Post crowd, and it still carries that tone even with a slick app on top. What follows is the honest version: what it does well, what makes you wince a little, and enough detail to decide if it deserves your money.

Welcome Offer and Promotions

New players get a casino welcome that is pleasantly low pressure by modern standards. Deposit and stake £20 on slots and you pick up 100 free spins on Big Bass Splash, and the winnings come back as cash rather than locked bonus funds, so there is no wagering to grind through on the spins. Where a match bonus does apply, the playthrough sits within the UK’s current 10x cap, far lighter than the heavy wagering hoops you still see plastered across older affiliate pages. On the sportsbook side it is a tidy bet and get rather than anything flashy. Ongoing, the racing offers have real character: enhanced Lucky bet boosts, money back if your runner is second, and football refunds on a 0 to 0 or an early red. Just note the free bets tend to expire inside seven days, and casino rewards sooner, so use them promptly.

Games and Providers

The sportsbook is the headline act, and racing is where it sings, with strong pricing, best odds style boosts and that famous bet by text option. The casino is a genuine second string rather than an afterthought: a large slots library running into the thousands from Playtech, NetEnt, Pragmatic Play and Evolution, alongside table games, live dealer rooms and a bit of Slingo. It is not trying to out gun a dedicated slots casino, but there is plenty to keep a casual player busy between race meetings.

Payments and Withdrawals

Banking is old school and proud of it. Visa, Mastercard, Maestro, Apple Pay and bank transfer, with a £10 minimum and no fees, and most deposits land instantly. Withdrawals are where reviews split: plenty of customers report cash back within 24 hours, some even inside a couple of hours, while standard cards and bank transfers can stretch to three to five working days. The obvious gap is e wallets, there is no PayPal or Trustly, so if you live in your e wallet you will feel boxed in.

Support and Responsible Gambling

Support is a real strength and very on brand. You can reach a person by phone, email and text, and several players mention getting a genuine are you alright text checking in on their gambling, not an automated nudge. Live chat is there once you have signed up. Being UKGC licensed, the safer gambling tools are all present: deposit limits, time outs, reality checks and cooling off periods, and like every UK licensed operator Fitzdares is fully covered by GamStop. If you ever need it, GamCare and BeGambleAware are a click away. The one recurring gripe is verification, the KYC checks can be slow and the odd document gets bounced without much explanation, which drags the Trustpilot score down.

Mobile Experience

There are dedicated apps for iPhone and Android, and they are basically the full site in your pocket rather than a stripped back version. The layout is clean without being fussy, so whether you are betting mid race on the phone or sat at a laptop, you are not hunting for buttons.

How It Compares to the Alternatives

Set against the sites like Fitzdares above, the trade off is clear. Tote will out price it on pool racing, talkSPORT BET will out muscle it on football, and BetGoodwin matches the independent attitude. But none of them give you the Mayfair club, the bet by text service or quite the same sense of being looked after. Star Sports comes closest on feel, which is why it is our top pick if you want that Fitzdares atmosphere elsewhere.

Key Facts

Operator:	Fitzdares Limited
Parent company / group:	Independent, no parent group
Platform / network:	Amelco sportsbook (independent, not a white label network)
Licence(s):	UKGC account 400, remote licence 000400-R-103839-029; also licensed in Ireland and Ontario
Established:	Founded 2005, online from 2018, Mayfair club from 2020
Sister sites:	None (Fitzdares is the only Fitzdares Limited brand)
Game providers:	Playtech, NetEnt, Pragmatic Play, Evolution
Payments:	Visa, Mastercard, Maestro, Apple Pay, bank transfer (no e wallets)
Min deposit / withdrawal:	£10 minimum, no fees
Withdrawal time:	Often within 24 hours by card or Apple Pay; 3 to 5 days by bank transfer
Support:	Phone, email, text, and live chat after sign up
GamStop:	Yes, fully covered
Our rating:	7/10

Operator details last reviewed: June 2026 (last updated 4 June 2026)

Pros and Cons

Pros

• The bet by phone and text service is the real thing, you actually talk to brokers who know their racing, which almost no other UK book still offers.
• Racing pricing and the enhanced Lucky bet boosts are sharp, with money back specials that feel thought through rather than scattergun.
• Cashouts by card or Apple Pay are frequently same day, with several players reporting funds inside a couple of hours.
• The welcome free spins pay winnings as cash with no wagering, and any match wagering stays within the UK 10x cap, so you are not chasing a huge playthrough mountain.
• Safer gambling here is hands on, including genuine welfare texts checking how you are getting on, not just a tick box limit tool.

Cons

• Verification can be slow and a touch opaque, with the odd document declined without a clear reason, which is the main theme in its weaker Trustpilot reviews.
• No PayPal, Trustly or other e wallets, so bank transfer withdrawals can crawl to three to five days if you do not use a card.
• Live streaming is mostly racing only, so football and other sport fans get less than at the big chains.
• The premium, members club angle means it is simply not built for bargain hunters or high volume bonus chasers.
• Because there are no sister sites, if you get limited or fall out with the brand there is no in house alternative to roll over to.

Frequently Asked Questions

Does Fitzdares have any sister sites?

No. Fitzdares is the only brand operated by Fitzdares Limited under UK Gambling Commission account 400, so there are no other casinos or bookmakers sharing its licence. If you want something similar, look at separate but comparable UKGC licensed brands such as QuinnBet, Tote, talkSPORT BET, BetGoodwin and Star Sports.

Who owns and runs Fitzdares?

Fitzdares is run by Fitzdares Limited, an independent London company based at 182 to 184 Campden Hill Road. It was founded in 2005 by Balthazar Fabricius with backing from Zac and Ben Goldsmith, went fully online in 2018, and opened its Mayfair members club in 2020. It sits outside the big groups like Flutter, Entain and Evoke.

Is FitzBet a Fitzdares sister site?

No, and this one trips a lot of people up. FitzBet at fitzbet.com is a separate brand launched in 2026 by SBKI Limited, the UK arm of Ireland’s Fitzwilliam Sports, running on the EveryMatrix platform. It has no connection to Fitzdares or Fitzdares Limited beyond a similar sounding name.

Are Unibet, Betfair, Ladbrokes or William Hill Fitzdares sister sites?

No. Those names appear on some older affiliate lists but they are simply wrong. Unibet belongs to Kindred, Betfair to Flutter, Ladbrokes to Entain and William Hill to Evoke. None of them share an owner or a licence with Fitzdares, so they are not sisters in any meaningful sense.

Is Fitzdares on GamStop?

Yes. Fitzdares holds a UK Gambling Commission licence, and every UKGC licensed online operator must be part of GamStop, the national self exclusion scheme. The recommended alternatives on this page are all UKGC licensed and GamStop covered too.

What is the best alternative to Fitzdares?

It depends what you value. For the closest match in tone and that West End, looked after feel, Star Sports is our pick. For pure racing value, Tote and its pool betting can beat the starting price. For broad everyday sport, talkSPORT BET covers more football and big events.

What is the Fitzdares Club and how does it work?

It is a real members venue in Mayfair, opened in 2020, with big screens, food and drink and a pointedly exclusive feel. Full membership runs to several hundred pounds a year. It is the clearest sign of the premium positioning, and it is something none of the alternative sites can match.

How long do Fitzdares withdrawals take?

It varies by method. Card and Apple Pay withdrawals are often same day, and a fair few players report cash within a couple of hours. Bank transfers can take three to five working days. There are no e wallet options, which is the main banking limitation to weigh up.

Our Verdict on Fitzdares

Fitzdares knows exactly what it is, and that is the whole appeal. The racing coverage is sharp, the bet by phone and text service is the genuine article, and the safer gambling touch is more human than most. The catch is there are no Fitzdares sister sites to fall back on, the banking skips e wallets, and verification can drag. If you want that same premium feel elsewhere, Star Sports is the closest pick, with Tote the value play for pure racing. Score it a solid 7 out of 10: a quality, honest, racing first book that suits punters who prize service over flash.

CasinoSisterSite rating: 7/10