Heart Bingo Sister Sites: The BV Gaming Brands on the Same Licence
Heart Bingo’s sister sites are the other BV Gaming Limited brands sharing UK Gambling Commission licence 39576: BetVictor, Parimatch, Betano, talkSPORT BET and the slots focused Smooth Spins. They run on the same operator, the same UK licence and the same safer gambling tools, so the thing they do not share is Heart Bingo’s bingo first, low wagering character, since most of them lead with sport or slots instead.
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Heart Bingo Sister Sites in Full
Reviewed by Mike WilsonPublished: January 2020
A quick note on the word “sister”. Heart Bingo’s own terms describe it as a white label brand and do not really push a list of “official” siblings, so some guides will tell you it has none. This page uses the meaning UK players actually search for: casinos run by the same operator on the same licence. By that test, Heart Bingo has a clear family, all sitting under BV Gaming Limited on Gambling Commission account 39576, which you can check yourself on the public register.
Best Sister Sites at a Glance
- Best all rounder: BetVictor, the directly owned BV Gaming flagship with a full sportsbook and the biggest casino in the group.
- Best for slots: Smooth Spins, a slots first sibling built on the same platform.
- Best for football betting: talkSPORT BET, a match day sportsbook tied to the radio station.
- Best polished feel: Betano, the slickest modern all rounder of the bunch.
- Best for global sport: Parimatch, sports led with deep in play markets.
- Best for bingo and low wagering: Heart Bingo itself, which the siblings do not really try to match.
Sister Sites Compared
| Sister site | Status | UKGC licence | Best for | Welcome offer (always check) | Compared to Heart Bingo |
|---|---|---|---|---|---|
| BetVictor | Directly owned flagship | 39576 (BV Gaming) | All round sport and casino | Sport and casino welcome offers, wagering capped at 10x | Far bigger casino and a real sportsbook, less bingo |
| talkSPORT BET | Brand partner / white label | 39576 (BV Gaming) | Football betting | Bet and get style football offer, terms vary | Built for match day, only a small casino, no bingo focus |
| Betano | Brand partner / white label | 39576 (BV Gaming) | Slick all rounder | Casino and sport welcome offers, 10x cap applies | Modern and sport heavy, where Heart leans cosy and bingo led |
| Parimatch | Brand partner / white label | 39576 (BV Gaming) | Global sport, in play | Sports welcome offer, terms vary | Sportsbook first, light on bingo |
| Smooth Spins | Brand partner / white label | 39576 (BV Gaming) | Slots | Slots welcome offer, 10x wagering cap | Same radio brand DNA but slots first, no dedicated bingo rooms |
BetVictor
BetVictor is the one brand here that owns the platform rather than renting it. It is BV Gaming’s directly owned flagship, running on the same UKGC licence (39576) as Heart Bingo, and it dates back to 1946 when it started life as Victor Chandler. The casino is the big draw, well over 1,500 titles from Microgaming, NetEnt, Pragmatic Play, Evolution, Red Tiger and Play’n GO, sat next to a proper sportsbook covering 30 plus sports with Bet Builder and Cash Out. Sport, casino, live casino and bingo all share one wallet and one login. Withdrawals can be a touch slow at busy times, but it is the most complete site in the family.
Versus Heart Bingo: same operator and safety net, but BetVictor is sport led with a much deeper casino, while Heart stays bingo first.
talkSPORT BET
Launched in 2022 as a partnership between BV Gaming and Wireless Group, talkSPORT BET wraps the BV sportsbook in the talkSPORT radio brand. It is football first to its core: match day price boosts, themed specials and a tidy in play section, with a smaller casino of a couple of hundred slots and a few live tables bolted on. Card payments do most of the lifting, and support runs through live chat and email. It shares the 39576 licence and GamStop coverage with Heart Bingo.
Versus Heart Bingo: this is a betting site with a casino on the side, so it is the opposite end of the group from Heart’s bingo rooms.
Betano
Betano is Kaizen Gaming’s global brand, but in Britain it runs as a brand partner on BV Gaming’s UK licence, which is what makes it a genuine sibling here rather than a lookalike. Off the back of sponsorships like the UEFA Europa League and Aston Villa, it pitches itself as the slick modern all rounder: a clean interface, a strong slots and live casino library from the likes of Pragmatic Play, NetEnt and Playtech, plus a full sportsbook. It is the best looking site of the lot.
Versus Heart Bingo: polished and sport heavy, where Heart Bingo is homely and built around bingo and branded slots.
Parimatch
Run on the same BV Gaming licence, Parimatch carries an international, sports led flavour. The pull is the betting: 25 to 30 plus sports, sharp in play markets and bet builders, wrapped in a dark, no clutter layout that feels grown up on mobile. There is a casino, but it plays second fiddle to the sportsbook, so slot and bingo fans will find the range a little thin compared with Heart Bingo or BetVictor.
Versus Heart Bingo: a sportsbook first, with bingo barely on the radar.
Smooth Spins
Smooth Spins is the newest sibling, launched in 2025 and tied to Global’s Smooth Radio in the same way Heart Bingo is tied to Heart. It sits on BV Gaming’s 39576 licence and BVGroup’s tech, but it leads with slots rather than bingo rooms and carries no bookmaker heritage, so the whole thing feels lighter and more casino focused. If the bingo side of Heart has never been your thing, this is the closest cousin to jump to.
Versus Heart Bingo: shares the radio brand idea, but it is a slots site, not a bingo hall.
The Complete BV Gaming Sister Sites List
The family is a bit bigger than the brands reviewed above, so here is the wider picture, with the Gambling Commission register (account 39576) as the source of truth.
- Directly owned: BetVictor and Heart Bingo.
- Brand partner / white label on the 39576 licence: talkSPORT BET, Betano, Parimatch and Smooth Spins. Puntit also still appears as an active trading name on the register, but it was reported to have been wound down in 2026, so check it is actually live before signing up.
- Wider BVGroup brand, not on the UK register: Wiz Slots, a slots brand that does not show among the 39576 UK trading names, so treat it as not confirmed for UK play.
Older affiliate lists sometimes name closed or rebranded brands, so any list like this is a snapshot. If you want to be certain two sites are related, look up the operator name in the footer terms and match the licence number on the register.
What’s the Same and What’s Different
| Feature | Heart Bingo | Sister sites |
|---|---|---|
| Operator | BV Gaming Limited | BV Gaming Limited (same) |
| UKGC licence | 39576 | 39576 (same) |
| Signature bonus and wagering | Bingo bonus at just 4x | Vary by brand, all capped at 10x under the 2026 UKGC rules |
| Loyalty / cashback | Daily games, ticket bundles, invite only high roller perks | Brand specific, no shared scheme |
| Game library | 3,000 plus, bingo and slots led | BetVictor and Betano far bigger and casino heavy |
| Bingo | Core product, multiple rooms | Mostly none, the others are sport or slots |
| GamStop | Yes, covered | Yes, all covered (UKGC licence) |
| Design | Red and white, Heart Radio feel | Each brand has its own look |
Are These Official Sister Sites?
People tend to mix up three different things. First, the official BVGroup brand family, which is just the brands the company chooses to badge as its own. Second, the same operator network on the same licence, which is what this page covers: every site running under BV Gaming Limited on account 39576. Third, general alternatives, the casinos like Heart Bingo that feel similar but are run by someone else entirely. Only the second group are true sister sites in the sense most UK players mean, and that is the test we have used throughout.
Full Review
Heart Bingo started life off the back of the Heart Radio brand and these days it is run by BV Gaming Limited, the Gibraltar based operator better known for BetVictor. It relaunched under BV Gaming in September 2021 and has been a steady, bingo first UK site ever since. Here is how it actually plays.
Welcome Offer
Opt in, deposit 10 pounds and stake 10 pounds in any bingo room within seven days, and you get a 50 pound bingo bonus. The headline number that matters is the wagering: the bingo bonus clears at just 4x, and most spin winnings land wager free, which is unusually fair. It also sits comfortably inside the 10x wagering cap the Gambling Commission brought in on 19 January 2026. Those same rules ban bundling bingo and slots into one bonus, so offers are now single product, do check whether you are claiming the bingo or the slots deal before you deposit.
Games and Providers
There are more than 3,000 games. Bingo moved onto Playtech’s platform in 2025, with Eyecon side games alongside the main rooms, and you will find 90, 80, 75 and quick 30 ball formats with penny tickets and a daily jackpot. Slots come from Big Time Gaming, Blueprint, Play’n GO, NetEnt and Pragmatic Play, with the usual crowd pleasers plus Heart Radio tie ins like the Olly Murs branded titles. There is no in house live dealer studio, so if you want live roulette you will be nipping over to a sister.
Promotions and Loyalty
After the welcome deal there is a daily calendar of free games, ticket bundles, wager free spins and the odd cashback. There is no public VIP ladder, so you cannot see what you are building towards, high roller perks go out as discreet invites instead. Budget players will like the clear, low wagering terms more than grinders will like the missing tier system.
Payments and Withdrawals
You can top up with Visa or Mastercard debit, PayPal, Apple Pay, Google Pay, Paysafecard or bank transfer. Deposits start at 5 pounds, withdrawals at 10. BV’s back office usually signs off cash outs within a few hours, then PayPal is near instant, cards take one to three working days and bank transfers can run to five. There are no fees, but Skrill and Neteller are missing, which is a real gap for e wallet users.
Support and Safer Gambling
Help comes through live chat, email, a UK freephone line (0800 458 3360) and a callback option, backed by a chunky FAQ. Chat hours are long rather than strictly round the clock. Safer gambling tools cover deposit limits, reality checks, time outs and self exclusion, and because it is UKGC licensed it is on GamStop. Disputes go to eCOGRA or IBAS. In the interest of honesty: in February 2022 BV Gaming agreed a 2 million pound settlement with the Gambling Commission (a 1.72 million pound payment in lieu of a penalty plus a 352,000 pound divestment) over anti money laundering and social responsibility failings dating to 2020. The operator overhauled its controls afterwards.
Mobile App
The app is the strong point. The iOS build sits around 4.8 stars, loads rooms quickly and keeps the chat host banter going without the desktop clutter, and there is an Android version too. For a bingo led site, the mobile experience is one of the best in the UK.
How It Stacks Up Against the Sisters
For a deep casino or live dealer you are better off on BetVictor, for pure slots try Smooth Spins, and for sport go to talkSPORT BET or Parimatch. Heart Bingo earns its place by being the bingo specialist of the group with the kindest bonus terms.
Key Facts
| Operator: | BV Gaming Limited (trading as BetVictor) |
| Parent / group: | BVGroup |
| Platform / network: | Shared BV Gaming platform, bingo powered by Playtech |
| Licence(s): | UKGC #39576 (also Gibraltar and Ireland) |
| Established: | Brand since the early 2010s, relaunched under BV Gaming in 2021 |
| GamStop: | Yes, covered (UKGC licence) |
| Sister sites: | 5 active UK brands: BetVictor, Parimatch, Betano, talkSPORT BET, Smooth Spins |
| Game providers: | Playtech, Big Time Gaming, Blueprint, Play’n GO, NetEnt, Pragmatic Play |
| Payments: | Visa/Mastercard debit, PayPal, Apple Pay, Google Pay, Paysafecard, bank transfer |
| Min deposit / withdrawal: | 5 pounds / 10 pounds |
| Withdrawal time: | Hours to sign off, then near instant (PayPal) to 1 to 3 days (cards), up to 5 (bank) |
| Support: | Live chat, email, phone 0800 458 3360, callback |
| Our rating: | 7/10 |
Operator details last reviewed: June 2026 (last updated 1 June 2026)
Pros and Cons
Pros
- The bingo bonus clears at just 4x and most spin winnings are wager free, so a tenner actually converts to withdrawable cash instead of vanishing into playthrough.
- The app is the standout, a 4.8 rated iOS build that loads rooms fast and keeps the chat host banter going.
- Sitting on BV Gaming’s single wallet platform, verified withdrawals are usually signed off within a few hours rather than overnight.
- A proper bingo room spread (90, 80, 75 and 30 ball) with penny tickets and a daily jackpot, not a token bingo tab bolted onto a casino.
Cons
- The cashier is thin for 2026, no Skrill or Neteller, so e wallet players are pushed onto PayPal or cards.
- No in house live dealer studio, so live roulette or blackjack means hopping to a sister like BetVictor.
- No public VIP ladder, regular players cannot see what loyalty they are building and perks are invite only.
- The operator carries a 2022 UKGC settlement on its record, and some recent player reports still mention KYC checks stalling withdrawals when balances jump.
Frequently Asked Questions
Who owns Heart Bingo?
Heart Bingo is run by BV Gaming Limited, which trades as BetVictor and is part of BVGroup, based at the World Trade Center in Gibraltar. It holds UK Gambling Commission account 39576 and relaunched under BV Gaming in September 2021 using Global’s Heart Radio brand.
Does Heart Bingo have sister sites?
Yes. The genuine ones are the other BV Gaming brands on the same licence: BetVictor, Parimatch, Betano, talkSPORT BET and Smooth Spins. BetVictor is directly owned, the others run as brand partners on the shared platform.
Are Heart Bingo sister sites on GamStop?
Yes. Every UKGC licensed BV Gaming brand is covered by GamStop, so if you self exclude through GamStop it applies across Heart Bingo and its siblings at once.
Is Smooth Spins a Heart Bingo sister site?
Yes. Smooth Spins launched in 2025 as a BVGroup slots brand on the same BV Gaming licence (39576). It is tied to Smooth Radio rather than Heart, and it leads with slots instead of bingo rooms, but the operator and licence are the same.
Are Parimatch and Heart Bingo sister sites?
Yes, in the way UK players mean it. Parimatch is an international sports brand, but in Britain it runs as a brand partner on BV Gaming’s licence, so it is the same operator and the same licence as Heart Bingo, just a different, sport led brand.
What is the best Heart Bingo sister site?
It depends what you want. BetVictor is the best all rounder with the biggest casino and a full sportsbook, Smooth Spins is the pick for slots, and talkSPORT BET is built for football betting. For bingo itself, Heart Bingo is hard to beat in the group.
Has Heart Bingo’s operator ever been fined?
Yes. In February 2022 BV Gaming agreed a 2 million pound settlement with the Gambling Commission, made up of a 1.72 million pound payment in lieu of a penalty and a 352,000 pound divestment, over anti money laundering and social responsibility failings dating to 2020. It overhauled its controls afterwards.
What is Heart Bingo’s welcome offer and wagering?
Deposit 10 pounds and stake 10 pounds on bingo within seven days for a 50 pound bingo bonus. The bonus carries just 10x wagering and most spins are wager free. Since 19 January 2026 UK wagering is capped at 10x and bonuses are single product, so always check the live terms before you opt in.
Are there new casinos like Heart Bingo?
Smooth Spins, launched in 2025, is the newest BV Gaming sibling and the closest new option. Beyond the group, look for other UKGC licensed bingo brands rather than non GamStop sites, which sit outside UK player protections.
Our Verdict on Heart Bingo
Heart Bingo is a strong pick if you want bingo first with terms that do not punish you. The 4x bingo wagering and wager free spins are rare in the UK market, and the app is one of the best around. It is less convincing if you want a deep casino or live dealer, where it leans on its siblings. Of the Heart Bingo sister sites, BetVictor is the one I would point most players to next, it keeps the same BV Gaming safety net and single wallet but adds a 1,500 plus game casino and a real sportsbook. For pure slots, Smooth Spins is the closer cousin. It is not the site for sports bettors, who should start at BetVictor or talkSPORT BET.
CasinoSisterSite rating: 7/10