William Hill Sister Sites

William Hill sister sites include 888 Sport and 888 Casino, and the sites belong to Evoke Plc.

+ 20 Free Spins
Bonus TermsNew players only, £10 min fund, £200 max matchup bonus, equal to lifetime deposits (up to £250), full T&Cs apply

Deposit Bonus
Bonus Terms1st, 2nd and 3rd ever deposit: spin wheen and win up to 10X your deposit amount (£2,000 max bonus, 65x WR, max £250 bonus equal to lifetime deposits T&Cs apply

New Player Bonus
Bonus Terms18+. New players only. Min deposit £10. Bonus funds are 121% up to £300 and separate to Cash funds. 35x bonus wagering requirements apply. Only bonus funds count towards wagering requirement. £5 max. bet with bonus. Bonus funds must be used within 30 days, otherwise any unused shall be removed. Terms Apply. BeGambleAware.org

+ 100 Free Spins
Bonus Terms18+ New players only. See Casino for terms

Free Spins
Bonus TermsNew players only, £10+ fund, free spins won via Mega Reel, 65x WR, max bonus equal to lifetime deposits (up to £250), T&Cs apply

+ 30 Free Spins
Bonus TermsNew players only. Min deposit £10. 100% up to £100 + 30 Bonus Spins on Reactoonz. 35x WR.. £5 bonus max bet. Bonus funds must be used within 30 days, spins within 10 days.

+ 50 Free Spins
Bonus TermsNew players only, £10 min fund, £200 max matchup bonus, free spin wins credited as bonus, 65x wagering requirements, max bonus conversion to real funds equal to lifetime deposits (up to £250), full T&Cs apply

+ 100 Free Spins
Bonus TermsNew UK based customers only. You must opt in (on registration form) & deposit £20+ via a debit card to qualify. Welcome Bonus: 100% match up to £100 on 1st deposit. 50x wagering applies. No wagering requirements on free spin winnings. Full Terms
William Hill Review 2025
You know that faint whiff of old tobacco and photocopied race cards you still catch when walking past a betting‑shop doorway? William Hill carries that scent—metaphorically speaking—into the digital ether. The company, born way back in 1934, now pops up in your browser tab quicker than you can mutter “each‑way treble”, yet it keeps flashing hints of its paper‑coupon past. All very nostalgic, though the website does creak now and then, like the floorboards of a terraced house that’s seen one renovation too few. Still, if you grew up with Hill’s blue logo eyeballing you from every high street, there’s a weird comfort in seeing it blink to life on a phone screen during the Friday commute.
Welcome Offers at William Hill
Right, let’s get the freebies out the way. New casino punters can pocket up to £300 in bonus credit—handed over in stages, the way your gran slips you fivers at Chrimbo so you “don’t spend it all at once, lad.” The catch? A rather spiky 35× wagering clause; not villainous, though casual dabblers might roll their eyes. If your heart’s set on the football coupon instead, the evergreen “bet £10, get £30” promo still plods on. It works, doesn’t wow—bit like a mug of builders’ tea when you’re secretly craving a flat white.

William Hill is owned by WHG (International) Limited
Behind that cheery frontage looms WHG (International) Limited, marooned in Gibraltar but very much on the UK Gambling Commission’s radar. Two licences, two sets of bureaucrats peering over shoulders—belt, braces, and probably another belt for good measure. WHG nudged the brand online years back and—credit where it’s due—kept both desktop and mobile ticking. They’re cautious sorts, mind; new trends get a long stare and a slow nod before adoption, so you’ll sometimes see flashier gimmicks elsewhere first.
Other Promotions
Once the intro confetti settles, the promo schedule feels more drizzle than downpour. A bit of 10% cashback here, a handful of free spins there, and the odd prize drop if you’re lucky. Slot fans catch seasonal perks tied to fresh releases, though you’ll need to nose around—the site hardly shouts about them. There’s a loyalty ladder (We tripped over it accidentally one Tuesday) and, higher up, a hush‑hush VIP lounge. Entries by invitation only, no secret handshake necessary—but, honestly, it doesn’t exactly ooze Champagne‑bucket glamour.
Featured Slots and Games at William Hill
Quantity, thankfully, is in plentiful supply. Crowd‑pleasers like Davinci Diamonds, Cops n Robbers and Hostile Lynx jostle alongside exclusive curios you’ve never heard of but might fancy at 2 a.m. The live casino, powered by Evolution, serves roulette, blackjack, baccarat and off‑beat crowd‑pleasers such as Crazy Time. Moving between lobbies can feel like squeezing down a pub corridor when someone’s balancing three pints the other way—awkward but doable. Pages lag occasionally, too, though once the reels spin, all’s forgiven. In the end, it’s a sports betting site before anything else.
Deposit and Withdrawal Methods
Banking’s straightforward, no faff: Visa, Mastercard, PayPal, Skrill, Neteller, bank transfer, Apple Pay. Deposits land faster than the barmaid can pour a shandy. Withdrawals via e‑wallets usually clear within a day; bank cards plod along in three to five working days—industry standard, sigh. No sneaky fees, and both deposit and cash‑out minimums sit at a pocket‑friendly £5. Dull? Maybe. Reliable? Absolutely. And reliablity, let’s be honest, tops headline‑grabbing gimmicks when your winnings are on the line.
William Hill Customer Support and Licence
The 24/7 live chat is a bit like a taxi rank at chuck‑out time: sometimes instant, sometimes you’re left debating a kebab while you wait. Email help exists, plus an FAQ labyrinth that’s handy if your willpower holds. Licensing, meanwhile, is rock solid thanks to that UKGC‑and‑Gibraltar double act; safer‑gambling tools, encryption, GDPR—the whole alphabet soup. If they could just give front‑line support a caffeine drip, it’d be near‑spotless.
Final Thoughts on William Hill
So where does that leave us? William Hill in 2025 is the dependable old mate still holding court at the end of the bar—maybe not the life of the party, but the one you’ll call when the last train’s cancelled. The sportsbook sings louder than the casino, yet there’s ample choice in both wings. Sure, the promo cupboard needs restocking, and the interface could do with a lick of code. But if you fancy punting with a name that’s weathered every storm since pre‑war Britain, Hill’s is still a safe—and oddly comforting—harbour.
William Hill FAQ
Who owns and operates William Hill?
William Hill these days is looked after by WHG (International) Limited, who are tucked away over in Gibraltar at Europort Road. They’re the ones pulling the strings, making sure all the paperwork is in order and the site itself keeps on running. Basically, if you’re using the brand online – betting, slots, the lot – this is the company dealing with the nuts and bolts behind it all.
How long has William Hill been in the gambling business?
It goes back an awfully long way – 1934 to be exact – when William Hill himself started cycling about, taking little wagers on dogs and horses. Quite a picture really. From there it mushroomed into the familiar betting shops on almost every high street. Fast-forward nearly a century and the name is still everywhere, only now there’s a large online presence sitting alongside the retail side.
What kinds of games and betting options does William Hill offer?
You’ve got the whole spread. Football and horse racing are still centre stage of course, but tennis, cricket and plenty more sports markets are there too. Then comes the casino: slots galore, blackjack, roulette, poker rooms, even bingo tucked in. The old “William Hill Casino” has been folded into their Vegas section, which is stuffed with bright exclusive slots and those glossy live dealer tables people seem to love.
What popular slot titles are featured at William Hill?
The slots menu changes about but the big hitters stick around. Fishin’ Frenzy Megaways is a regular favourite, Buffalo Blitz Megaways for those who like the more volatile spins, and an in-house one called Thunder Birds Power Zones that you won’t find elsewhere. They’re plastered across the front of the site and usually buzzing with players day and night.
What deposit and withdrawal methods are available?
All the usual ways really. Debit cards work fine and tend to clear in a couple of days. PayPal is often quicker, sometimes the very same day if you’re lucky. Apple Pay and bank transfers are there too, though can drag up to five days. Handy extra – you can walk into a William Hill shop and put money on or take it out of your account right there and then. Paysafe vouchers only work going in, not out. Skrill and Neteller have been binned for UK folk now.
Is William Hill fully licensed and regulated?
Yes, it’s covered in that respect – licences from the UK Gambling Commission, Gibraltar, and Malta as well. These keep the rules tight around fairness and safer gambling. Worth noting though, they did land in hot water in 2023 with the UK regulator over customer checks, ended up agreeing to a chunky £12.5 million settlement. So, it’s regulated, but also watched closely.
What customer service options does William Hill offer?
Support’s a mixed bag. Live chat is the go-to and normally the quickest way to get someone, though it’s not bang-on 24/7. You can email, or even poke them on Twitter (or X, whatever we’re calling it now). What’s missing for some is a phone number – if you like talking it through, you might find that gap annoying. Still, most queries get sorted through the online bits.
What promotions or welcome offers does William Hill run?
The headline new-customer thing has often been “bet £10, get £30 in free bets,” though it isn’t guaranteed you’ll see it every time you sign up. Beyond that, they roll out ongoing promos. Strike Gold is one – cash prizes up to five grand linked to slots. Another is The Bonus Drop, a daily little game where you drop a token and can land free spins or other perks. They chop and change these, so worth a regular look.
Can I trust William Hill with my money?
As one of the longest-running names in the business, it’s generally seen as solid. They’re licenced all over the place and have been paying out for decades. But, hand on heart, reviews are split – plenty of people say it’s smooth sailing, others grumble about delays or sudden ID checks. Best advice is to play cautiously, don’t leave piles of money sitting there, and cash out winnings as you go.
Does William Hill still have betting shops in the UK?
Yes, very much so. Walk down most high streets and you’ll still stumble across one. They’re not just for the horses and football slips either – you can top up or withdraw from your online account at the counter, which is handy. For many punters the shops remain part of the ritual, even with everything shifting online.
William Hill News
: William Hill sister sites have launched a surreal little number with their latest campaign, nudging players to look twice at how they gamble. The idea driving it all? Rethink your gambling behaviour. It’s the sort of messaging that normally comes with a deadpan voiceover and a sea of terms and conditions, but this time, it’s taken the form of a boundary-free football match. No lines, no goalposts, no sense of structure — just a bunch of players running about on a pitch that seemingly goes on forever. It doesn’t take long before everything spirals. There’s a penalty kick with no box to aim at, goalkeepers getting lost in the confusion, and a ref flailing about like someone’s nicked the rulebook. The metaphor isn’t exactly subtle, but it works: without boundaries, things fall apart fast. And oddly enough, it’s more memorable for being that bit unhinged.

The campaign, pulled together by Who Wot Why and director Keith McCarthy, isn’t pushing tools or flashing banners about responsible gambling. Instead, it’s trying to plant a seed that maybe, just maybe, people should think about their limits before they spiral like that wonky pitch. It’s running across TV, social media, billboards — the lot — and marks another shift in how William Hill is handling its Safer Gambling role. Rather than aiming the message solely at those already knee-deep, the campaign keeps things broad and watchable, tapping into football as common ground. It’s cheeky, weird, and just grounded enough to stick. You’d be forgiven for wondering if anyone will actually set a limit after watching it, but at the very least, it avoids the finger-wagging. And that alone puts it a step ahead of most.
